Fall Semester 2012 M/W 11-12:20
Text: Mass Communication Living in a Media World by Ralph E. Hanson (CQ Press). 3rd Edition. ISBN: 978-1-60426-600-9
I. Course Description:
1. Overview: CMA 9 is your introduction to the study of mass media. We will examine in depth the various media – their history, operation, role, impact, and current status. In doing so, we will place in context how technology and economics in particular have intersected in the development of mass media. The media industry can be approached from any number of vantage points. Our emphasis on media content throughout will be on the news and information media. We will trace the interplay of news and media, as well as delve into journalism and its practice as manifested in mass media. We will conclude by looking at current and future issues and trends, especially relating to the impact of the media on culture and society and the ownership and control of news media.
This course meets the NYSED requirements of at least 45 hours of class instruction and 90 hours of homework (reading, writing, editing, and/or research) as assigned in the syllabus.
II. Student Learning Objectives
1. to provide students a basic knowledge of mass media, the media-related aspects of advertising and public relations, and the news media (print, broadcast, online);
2. to enable students to understand and grapple with the technological, social, and cultural issues involved with the mass media today;
3. to strengthen student critical thinking skills as they relate to mass media, and especially the news and information media.
III. Course Requirements:
1. Regular attendance. It is expected you will attend class regularly. This is a lecture course; if you miss class, you effectively miss the course. Three class absences are permitted, but it is the student’s responsibility to make up all work by the next class. Additional absences will cause failure in the class. Extenuating circumstances, with documentation only, will be considered on a case-by-case basis by the professor. Three lates equal one absence. Once I start the class, you are considered late.
2. Active participation in classroom discussions. This class is part seminar and dependent on class input. Class participation counts as part of your grade.
3. Students cannot request extra credit. It is not given to boost a grade except for specific in-class activities that cannot be made up if you are absent.
IV. Grading Policy:
Your final grade is computed by adding your four grades (midterm, final, quizzes, attendance and participation). This class requires reading of assigned chapters on a regular basis (see schedule for more details).
V. Grading Breakdown:
All quizzes averaged=25% Attendance and Participation (graded with rubric)=25%
A+=97 or higher
F= 64 and lower
VI. Academic Honesty:
Students are expected to meet the highest standards of academic integrity. Students must adhere to the norms of a serious intellectual community. A student’s responsibilities include:
1. a duty to respect the efforts of others by submitting his or her own work;
2. a duty to acknowledge properly the efforts of others.
Students are required to submit their own work. Ideas, data, direct quotations, paraphrasing, or any other incorporation of the work of others must be clearly referenced. To do otherwise constitutes plagiarism. Examples of plagiarism include:
1. direct quotation or paraphrasing from published sources that are not properly acknowledged.
2. the use of other persons or services to prepare work that is submitted as one’s own.
Cheating is unacceptable. Examples of cheating include:
1. any communication, written or oral, among students during an examination;
2. providing or receiving information about the content of an examination.
If a faculty member determines that a student has committed academic dishonesty by plagiarism, cheating or in any other manner, the faculty has the academic right to 1) fail the student for the paper, assignment, project and/or exam, and/or 2) fail the student for the course and/or 3) bring the student up on disciplinary charges, pursuant to the Student Code of Conduct.
VII. Academic Courtesy:
Some simple rules (based on common courtesy) are important to maintaining an effective learning environment for all students:
1. The class will start on time. If you must be late, enter quietly and take a seat near the door;
2. The class will end on time. Do not interrupt the class by leaving before its conclusion. If you must depart early for a bona fide reason, coordinate with me before the class;
3. Do not converse with other students during lectures;
4. No active electronic devices in the classroom (pager, phone, ipod, computer game etc.). It is permissible to record a class lecture, with permission from the instructor.
Students requiring accommodations for a documented disability should notify the instructor before the end of the first week of class.
Intro to Media Arts—At a Glance
September 5—Discussion: Welcome; Go over mass communications.
September 10—Reading due: Chapter 1. Levels of Communication, Elements of Mass
September 12—Reading due: Finish Chapter 1.
September 17— Reading due: Chapter 2..History of Media Effects Research/Effects of the
Media in Our Lives. No class: Rosh Hashana.
September 19—Reading due: Finish Chapter 2.
September 24—Reading due: Chapter 3. A Development of the Media Business in the United
September 26—Reading due: Finish Chapter 3. No class: Yom Kippur.
October 1— Chapter 1-3 Quiz. Reading due: Chapter 4.
October 3— Reading due: Chapter 5.
October 8—No classes
October 10— Reading due: Chapter 6. Inventing the Modern Press/ Newspaper Business.
October 15— Reading due: Finish Chapter 6.
October 17— Chapter 4-6 Quiz. Reading due: Chapter 7. History of Sound/Music, Youth Culture and Society/From Singles…
October 22— Reading due: Finish Chapter 7.
October 24— Reading due: Chapter 8.
October 29— Midterm. There are no make-ups. You must attend.
October 31— Reading due: Chapter 9
November 5— Chapter 7-9 Quiz. Reading due: Chapter 10.
November 7— Reading due: Chapter 11.
November 12— Movie on advertising.
November 14— Reading due: Chapter 12.
November 19— Chapter 10-12 quiz. Read Chapter 13. Development of Free
Press/Protection of Individuals.
November 21—Happy Thanksgiving!
November 26— Reading due: Finish Chapter 13.
November 28— Reading due: Chapter 14. Ethical Principals.
December 3— Reading due: Finish Chapter 14.
December 5— Reading due: Chapter 15. Media Ideals.
December 10— Reading due: Finish Chapter 15. Semester review.
Final date TBA—There are no makeups on finals.
Schedule is subject to change. If you’re absent, check with a classmate or with me about changes in assignments.